the expression of air

Fabrica and Daikin, the Japanese multinational and world leader of indoor climate systems, present “FUHA” on April 14-19, at Salone del Mobile 2015, Milan, Italy.

FUHA is a multisensory artistic layout with a multitude of creative stories that give shape to air.

“FU” and “HA” are two traditional Japanese onomatopoeic expressions reminiscent of the sound of human breath.

“FU” recalls the sound of blowing on something to cool it, while “HA” imitates the sound of exhaling, open-mouthed, to warm something. Using this concept as their starting point, the young researchers at Fabrica created a setting in which the air is the designer. Through ten different installations in which air manifests its existence in the form of sound, weight or substance, visitors come into contact with the invisible, thus turning the intangible into physical interaction.

The 3D generated videos for each expression show the topic MOTION. FU represents a directional movement of air. HA describes a wider, softer expression which is animated similar to water ripples. The colour temperature changes according to the visibility of the letters.
The videos were presented on two 46-inch monitors.

Head of Design Studio Sam Baron
Creation Marlene Wolfmair